Abstract
One way Centers for Teaching and Learning (CTLs) can position themselves at the epicenter of campus activity and insert themselves into strategic planning is by transforming group work through an effective brainstorming process that the authors have developed called Ideation Development for Excellence in Academic Learning (I.D.E.A.L.). The authors explain the evolution of the process in a learning community from best practices in brainstorming through a working model. The process has been effective with actual groups both on and off campus (vs. laboratory conditions).