Abstract
Informal socialization is an essential ingredient in effective faculty development, and a necessary component of successful centers for teaching and learning. There is more to assisting faculty than providing workshops, even assuming faculty retain and use the methods discussed at the workshops. Foundational learning theories apply to faculty as well as any learner, and identifying how to create sustainable relationships with faculty is a key component of successful development. Theoretical models of socialization apply partly to this context, but a new model informed by emotional intelligence is needed for authentically connecting faculty with developers.